Joanna covers the AI beat at AdExchanger, focusing on new tools and evolving trends. She’s also passionate about how ad tech can be used to address social issues and inequities. Her prior writing experience includes B2B copywriting, legal research and a surprising amount of poetry.
After a recent expansion, Porter Airlines partnered with Samsung Ads Canada to reach new customers with timely and relatable ads.
PetSmart adopted Hightouch’s AI decisioning tool in 2023 to better reach its customers on a one-to-one basis through nuanced insights into campaign results.
Newton Research announced its $9 million Series A raise on Tuesday. The funds will go toward hiring as demand for Newton’s specialized AI agents grows.
Agentio’s AI connects advertisers with relevant content creators through an automated bidding process, similar to the programmatic system.
DCG’s new tool analyzes the given moment – culturally, politically and economically – to understand how to best target its audience.
When used strategically, AI can produce content on par with the quality of marketers’ work. What does that mean for the job market?
Carat is using “people-powered” AI to build agents that understand how to best reach specific audience personas.
Amidst post-tariff tumult, this campaign encouraged grocery shoppers across Canada to buy products featuring the maple leaf icon that designates Canadian brands.
Over the past few years, sell-side curation has gained popularity as a way for advertisers to target high-quality publishers. Companies like OpenX are expanding their toolkits to support advertisers as well as publishers.
Linkby, which connects brands with publisher content that advertisers pay for based on reader engagement, announced its $15 million Series B on Tuesday.
