This Canadian Campaign Has A Unique KPI Beyond Just Increasing Sales
Amidst post-tariff tumult, this campaign encouraged grocery shoppers across Canada to buy products featuring the maple leaf icon that designates Canadian brands.
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Scope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation
Classify is entering a crowded space of AI-powered contextual curation offerings. But the company is already teasing some high-profile integrations thanks to its network of well-connected advisors.
Tagged in:- agentic AI
- amazon
- appnexus
- Brendan Norman
- Brian O'Kelley
- ChatGPT
- Classify
- contextual targeting
- CTV
- custom bidding algorithm
- deal curation
- deal IDs
- deltaDNA
- environmental sustainability
- Equativ
- Facebook Audience Network
- featured
- generative AI
- IAB content taxonomy
- index exchange
- liverail
- LLM
- Mark Robinson
- Media.net
- Meta
- Michael Misiewicz
- mobile in-app
- Nick Ross
- open web
- OpenAI
- Partpic
- PMP
- pubmatic
- Rory Partalis
- Scope3
- Scope3 Agentic Media Platform
- sentiment analysis
- Shazam
- Unity
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Unity’s AI Ad Platform Is Out Of Beta After A Complete Rebuild
AppLovin has Axon, and now Unity has Vector AI, which was made generally available to all Unity advertisers and developers on Wednesday.
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The In-Game Ad Market is Expanding, One SDK At A Time
In-game ad platform Gadsme released a new SDK for non-Unity game engines. It’s the latest example of in-game ad platforms expanding SDK support in a quest for more premium inventory.
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Only The Clouds Wants Usage-Based Pricing; The Ad Forecasts Are Sunny
Why streaming TV might adopt the cloud-usage model for content; MAGNA projects strongest ad market in two decades; and “go woke, go broke” gets proven wrong, again.
Tagged in:- 2024 Election
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- Vincent Letang
- Warner Bros Discovery
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AppsFlyer And Unity Integrate With The Android Privacy Sandbox To Avoid Another ATT-Style Disaster
AppsFlyer announced its integration with the Attribution Reporting API in the Android Privacy Sandbox and released a related dashboard for campaign optimization.
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NYT Is Developing Generative AI Ad Tools; Can Meta Give SKAN The Boost It Needs?
In today’s newsletter: The New York Times is rolling out a generative AI ad product; the current state of adoption of Apple’s SKAdNetwork 4; Google seeks explicit consent for retargeting and personalization in the EU.
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Roku And Unity Want To Prove CTV Is A Performance Channel
Roku announced a new partnership with Unity to help gaming and mobile app developers add CTV to their user acquisition campaigns by giving them performance marketing attribution for streaming.
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The End Of An Era In Free-To-Play Gaming; How Agencies Are Weathering This Downturn
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gaming The System Apple’s ATT has far-reaching ramifications not just for mobile game monetization but for how studios conceive and build games. Google and Facebook were so adept at funneling players to game developers because they matched people precisely based on gaming history. […]
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Unity Officially Seals The Deal With IronSource (As In, The Merger Is Complete)
Following a dramatic courtship between Unity and ironSource, Unity put a ring on it. The merger closed on Monday. The purpose of the deal is to bring all of the tools developers need to create, test, launch, grow and monetize their games together under one roof.