Step into the Live Exchange for some networking, idea sharing and a cup of coffee or tea. See something you like and want to learn more about? Chat ‘em up!

More information coming soon.

In a rapidly evolving digital landscape, marketers are continuing to look towards authenticated reach to drive advertising impact across the open internet. Learn how to connect with high-intent audiences more efficiently using Amazon DSP's robust signals and the industry's largest in-home footprint across streaming apps. Hear from industry leaders on how this powerful combination is helping their customers navigate the opportunity to make signals their strength and drive business outcomes.

Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

Join our Topic-Focused Roundtables in an intimate, focused setting that fosters deep conversations and lasting connections with peers focused on the specific trends and challenges you're facing in a critical aspect of your job. Learn from fellow data-driven pros on how they're achieving success and walk away with insights and tactics to achieve your goals.

That crunching sound you hear? It’s the ad tech industry collectively eating proverbial popcorn, because everyone’s glued to the DOJ vs. Google trial like it’s the season finale of the biggest drama in digital advertising. Google was designated as a monopolist in ad tech earlier this year and now it’s time for the court to decide on the punishment. Our own senior editor, James Hercher is taking the Amtrak down to Virginia to cover the first week of the remedy phase, and he will be moderating a spicy panel featuring voices from both sides: the pro Google POV and a vocal critic of Google’s dominance in the market.

Break bread and catch up on the day with other attendees at our networking lunch. Your chance to take a break, talk shop, or just talk before afternoon sessions.

As programmatic ecosystems become increasingly complex, SPO has evolved from a buzzword to a core programmatic strategy. Katie Evans, President of Operations at Magnite, will explore the rise of ad tech consolidation, the importance of direct connections between buyers and sellers, and why the sell side is playing an increasingly pivotal role in modern agency workflows.

If you're wondering how the current political climate will affect ad tech, get ready for a no-holds-barred fireside chat with Alvaro Bedoya, the former FTC commissioner who’s fighting the Trump administration over his illegal firing earlier this year. Expect a candid conversation that cuts through the noise and gets real about consumer protection, ad tech in the crosshairs, the future of privacy and why standing up to political pressure matters for everyone. You don’t want to miss this one.

Digital audio currently commands about 25% of consumers’ time spent with media, but captures only 8% of ad investment. It has the power to reach consumers during screenless moments – like commuting, cooking, driving – when other channels can’t. And when paired with other media channels, like video or display, it offers incredible incremental reach. With the explosion of podcasting and fast-growing programmatic capabilities, plus innovative approaches to targeting and measurement, it’s truly audio’s primetime. With a shared stake in growing audio and showing its full impact, join leaders from SiriusXM Media, Spotify, iHeart Radio, and The Trade Desk for a thrilling and insightful conversation on how digital audio can be a performance multiplier, its unique ability to help marketers enhance the effectiveness of nearly every other media channel, and why it demands a spot on every media plan.

Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

More information to come. 

Gather with fellow #PROGIO attendees for our opening night party. Enjoy apps, drinks and some fun with old and new friends alike.

The digital marketing industry’s biggest night! Join us as we crown this year’s AdExchanger Awards winners live on stage. See who takes home the gold, toast the industry, and be inspired. Ticket includes three course, sit-down dinner, open bar, and a guaranteed good time!

Note: Admission not included with conference registration pass. Requires a separate ticket. Registration for the Gala will open soon.

Step into the Live Exchange for some networking, idea sharing and a cup of coffee or tea. See something you like and want to learn more about? Chat ‘em up!

Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

Join our Topic-Focused Roundtables in an intimate, focused setting that fosters deep conversations and lasting connections with peers focused on the specific trends and challenges you're facing in a critical aspect of your job. Learn from fellow data-driven pros on how they're achieving success and walk away with insights and tactics to achieve your goals.

Break bread and catch up on the day with other attendees at our networking lunch. Your chance to take a break, talk shop, or just talk before afternoon sessions.

 Strap in for a reality check on which ad tech companies and platforms will survive the many challenges ahead. Margins are slimming, AI is disrupting open web traffic, Google is facing an antitrust shakeup – and that’s just the shortlist of industry-shaking changes happening right now. Join Arete Research’s Richard Kramer and Rocco Strauss for the investor’s perspective on what these transformations mean for you and your business. As usual, they’ll talk fast and take no prisoners.