This Ad Tech OG’s AI-Powered Analytics Startup Just Raised $9M In Series A Funding
Newton Research announced its $9 million Series A raise on Tuesday. The funds will go toward hiring as demand for Newton’s specialized AI agents grows.
ARCHIVE FOR:
Aperiam
-
-
Ad Tech VC Firm Aperiam Wants To Fund You And Give You Advice
Aperiam has a new approach to VC investing that now also involves a strategic consulting practice and matching startups in its portfolio with brands looking for programmatic solutions.
-
Ads For What You Can’t Get At Walmart; Anything Is Possible
In today’s newsletter: To boost its ads biz, Walmart will show in-store ads for non-endemic brands; Hyve Group buys Possible; and the Senate advances KOSA and COPPA 2.0, but the bills face obstacles in the House.
-
Platforms Can’t Stem The Tide Of Political Ads; Black Boxes Inspire A Crop Of Analytics Startups
In today’s newsletter: Mobile and email providers face political blowback if they enforce ad policies; a new analytics startup sets its sights on Amazon attribution; and CFOs and CMOs are more aligned than you might think.
-
Pharma Ad Startup Snags Seed Funding To Support Better TV Ad Targeting
A new startup called BranchLab, which was launched earlier this year by three ad tech vets, wants to help pharma brands and health care providers apply more targeting to their TV ad campaigns – but without using actual identifiers. On Thursday, BranchLab announced the completion of a seed funding round.