The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.
Carat is using “people-powered” AI to build agents that understand how to best reach specific audience personas.
As premium game prices skyrocket and paid subscriptions and cloud-based gaming services take off, marketers sense a chance to defray rising costs with ad revenue – perhaps dispelling some doubts about the value of more ads in games.
Dentsu and Criteo announced a strategic partnership to consolidate their respective retail audience data within Dentsu Connect, the agency holding company’s data and identity product.
Sigma, MiQ’s new AI-powered ad platform, gives advertisers better analytics and attempts to unify the fragmented data landscape.
Michael Komasinski, Criteo’s newly-minted CEO, shares his vision for the company – and swears that Criteo doesn’t regret its huge investment in testing the Chrome Privacy Sandbox.
WPP’s GroupM is getting a new name; there’s no such thing as a TikTok ban at NewFronts; and Meta’s ad growth prospects might be plateauing.
Criteo’s Brian Gleason shared how it is working with agencies to capitalize on curation and measurement opportunities in retail media and CTV.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
Mohegan and LiveRamp partner on a “casino media network;” Criteo hires its new CEO from the agency side; and Publicis Groupe consolidates
