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Look for the Leaf

Marketers

This Canadian Campaign Has A Unique KPI Beyond Just Increasing Sales

BY Joanna Gerber// July 22nd, 2025

Amidst post-tariff tumult, this campaign encouraged grocery shoppers across Canada to buy products featuring the maple leaf icon that designates Canadian brands.
Tagged in:
- canada
- Canada day
- Fuse Create
- Look for the Leaf
- Luke Moore
- Maple Leaf Foods
- news advertising
- OOH
- out-of-home
- Social Media
- tariffs
- Unity