AdExchanger

WBD Had A Modestly Successful Q2 As It Prepares To Un-Merge Itself

Victoria McNally — Thu, 07 Aug 2025 15:29:20 +0000

Total revenue for the quarter was $9.8 billion, up only 1% year-over-year from the last Q2 quarter total of $9.7 billion – which is modest, but at least in line with company expectations.

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Ad Tech Goes To Court, OpenX v. Google Edition

Sarah Sluis — Thu, 07 Aug 2025 14:35:35 +0000

OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit.

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Samsung Ads Canada Brings Improved Targeting To Porter Airlines’ CTV Strategy

Joanna Gerber — Thu, 07 Aug 2025 13:49:26 +0000

No brand is universally known, even ones considered to be “household names.” Fly across the ocean, or even the country, and you’re bound to discover that something you thought was ubiquitous was actually … biquitous? You get the idea. Canadian air carrier Porter Airlines takes pride in its “strong brand identity and brand recall within […]

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This CDP Is Using AI To Reach People (And Their Pets) On An Individual Level

Joanna Gerber — Thu, 07 Aug 2025 05:00:51 +0000

Herding cats. A wild goose chase. Leading a horse to water (or, more specifically, trying to make it drink). Pick your animal-related idiom of choice, because no matter what, the point is the same: Sometimes, you try your best, and things still feel out of your control. That’s what it can feel like for marketers […]

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Magnite Targets CTV, SMBs And Google’s SSP Market Share

Anthony Vargas — Thu, 07 Aug 2025 04:45:45 +0000

Advertisers want more curated inventory and programmatic deals, especially for CTV campaigns. And Magnite is reaping the benefits, but not to the extent that investors were hoping to see. The SSP beat its own Q2 revenue guidance thanks to growing demand for programmatic CTV activation and partnerships with big-name streamers, CEO Michael Barrett told investors […]

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The Old York Times; Shopify’s Taste Of Shopper Marketing

AdExchanger — Thu, 07 Aug 2025 04:03:48 +0000

Big Times The New York Times is lapping the competition in ad revenue growth. Its digital advertising grew 18.7% YOY to $94.4 million, per its Q2 earnings report yesterday. That growth rate blows other large news companies out of the water. Fox Corp reported 7% ad revenue growth, whereas News Corp saw 2% growth in […]

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Disney Will Unify Hulu and Disney+ Into A Single App Next Year

Victoria McNally — Wed, 06 Aug 2025 16:15:24 +0000

Ever open the Disney+ app and experience cognitive dissonance when shows like “The Handmaid’s Tale” and “It’s Always Sunny in Philadelphia” appear in the recommendations? Well, expect more of that in the future.

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Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost

James Hercher — Wed, 06 Aug 2025 16:01:01 +0000

Zillow had a problem. The company, a large real estate listings platform, wanted to change its media mix to higher-quality online ad placements. “Environments where we are proud to show up,” as Zillow VP of media Ed Wild told AdExchanger. Zillow also wanted to increase its mix of programmatic ads. But the conventional wisdom is […]

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Shell Shutters Its Volta EV Charging And Media Division

James Hercher — Wed, 06 Aug 2025 14:00:44 +0000

Volta Charging, an electric vehicle charging station manufacturer, was an early entrant to the “everything is an ad network” trend when it started building an adjacent advertising and data business called Volta Media in 2016. Now, Volta is among the first in what will someday surely be a crowded graveyard of former retail media networks. […]

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MNTN Had A Strong Earnings Debut In Q2, But Shares Dipped A Bit Anyway

Allison Schiff — Wed, 06 Aug 2025 04:45:35 +0000

Too bad actor Ryan Reynolds didn’t join CTV ad platform MNTN’s first-ever earnings call on Tuesday. It would’ve been fun hearing Deadpool answer questions from investors. In early April, not long after MNTN filed its S-1 and shortly before its IPO in May, the company divested Maximum Effort. That’s the creative agency co-founded by Reynolds […]

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