AdExchanger Member Exclusives

Welcome to the Member Exclusive Resource Center. Here you can access members-only content and research at any time. Come back as often as you like!

Identity’s Impact on Marketing Decision-Making

AdExchanger’s Q3 2021 special report explores Identity’s Impact on Marketing Decision-Making through data collected directly from the decision makers themselves. Digital ad pros get real about how shifting industry timelines and policies regarding identity affect their future planning and their day-to-day activities.

Click here to download.

Meet the CDPs: Q&A Series

The CDP category has been described as crowded, confusing and rife with imitators. This report is here to clear up the confusion, dispel the myths and help buyers get a handle on what this still-nascent category is all about.

Click here to download.

best of innovation labs
THE BEST OF INNOVATION LABS

Did you miss PROGRAMMATIC I/O Innovation Labs? Want a refresh of the critical content that was covered? Click here to view The Best of Innovation Labs. A collection of the most popular sessions from the four days.

covid research thumbnail
2020 INDUSTRY OUTLOOK REPORT: How COVID-19 Reset Digital Marketing

Our first proprietary research report of findings from a survey of brands and agencies on shifts in investment, measurement and what is on the horizon.

Click here to download.

identity thumb
Identity: Are We Headed Toward Resolution, Revolution or Regression?

Presented at PROGRAMMATIC I/O Virtual Edition. Click here to download the slides.

More coming soon—be sure to check back!

Have questions about your membership?

Contact client services at [email protected] or (800)777-5006.

Must Read

Platforms

Magnite Targets CTV, SMBs And Google's SSP Market Share

The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.

Digital TV and Video

Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost

Zillow is the pilot brand advertiser to test a new programmatic buying strategy known as containerized RTB. The strategy embeds the DSP or ad-buying platform intelligence, in this case the startup Chalice Custom Algorithms, within the SSP, which is Index Exchange.

Commerce

Shell Shutters Its Volta EV Charging And Media Division

Volta Media, which is owned by the gas station and energy giant Shell, will be shuttered by November and its network of more than 2,000 charging stations will be dismantled this year.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Traffic Jam
Publishers

People Inc. Has A New Name, But It Still Faces The Same Old Google Search Traffic Drought

People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic.

Monopoly Man looks on at the DOJ vs. Google ad tech antitrust trial (comic).
Publishers

More Like No Yield: A New Book Explores How Google Soaked Up The Web’s Ad Profits

“I tried to write it so it’s not exclusively for ad tech nerds,” Ari Paparo told AdExchanger of his new book, about Google’s advertising dominance. “And I mean that affectionately.”

CTV

CleanTap Filters Out ‘Sorta CTV’ Placements Before Buyers Can Bid On Them

CleanTap, an ad tech startup launched by the founder of Method Media Intelligence, wants to separate the wheat from the chaff in CTV by serving as a curation layer between DSPs and SSPs.