Data Privacy

Over the past few years, sell-side curation has gained popularity as a way for advertisers to target high-quality publishers. Companies like OpenX are expanding their toolkits to support advertisers as well as publishers.

Add digital health and wellness publisher Healthline to the growing list of companies hit with fines under California’s privacy law.

A UK-based early-stage startup called Paapi, which just closed its pre-seed funding round last month, is building a platform to help advertisers with privacy-safe ad measurement.

Critics say the FTC’s deal with OMG/IPG prohibits agency practices that don’t exist. And it distracts from legitimate concerns about brand safety news blocking and principal media.

Whatever your take on the FTC’s oddly conditional green light for the Omnicom/IPG merger, one thing’s clear: The agency is being more active than expected.

Alliant will integrate AnalyticsIQ’s audience modeling platform, which is based on user surveys and studies of health, wellness and cognitive psychology.

In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy.

The FTC puts some odd stipulations on Omnicom-IPG; influencer marketing is the new normal; Google is cutting its smart TV group.

But publishers have more power than they think to authenticate their audiences – they’ve just gotta learn how to wield it.

Google released a proposal for a Chrome feature called script blocking as part of a broader effort to mitigate API misuse for broader reidentification. In short: It’s a crackdown on fingerprinting in Incognito mode.