Linkby Raises $15 Million For its Hybrid PR And Affiliate Marketing Network
Linkby, which connects brands with publisher content that advertisers pay for based on reader engagement, announced its $15 million Series B on Tuesday.
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Don’t Trust The AI Salesman; The Upfront Slowdown
AI Overviews makes dodgy product recommendations because it scrapes marketing copy; discrepancies in TV ratings hamper upfronts negotiations; and why mar tech companies are building software fortresses.
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You Reddit Here First; Are Affiliate Nets Back – Or Are They Toast?
Scammers have figured out about Reddit and Google Search’s licensing deal; Is affiliate marketing still a thing?; and AI companies consider creator micropayments.
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Honey Caught With Its Hand In The Jar; Indie Agencies Zero In On The ‘Forgotten Middle’
Trap More Flies With Honey Honey, a free browser extension that automatically finds and applies discount codes, is being accused of defrauding its users and the online content creators who championed it. That’s according to a YouTube tech investigator who goes by MegaLag. He alleges that the PayPal-owned Honey effectively steals the credit for online […]
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Fun And Games Until Someone Loses; Forbes Fires Freelancers, Blames Google
Sports betting comes under fire over dubious ad claims and problematic targeting; Forbes says Google’s SEO crackdown on affiliate marketing caused it to cut freelancers; and SCOTUS takes on the TikTok case.
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The Guardian US Is Following Programmatic Budgets To Private Marketplaces
Dave Strauss, VP of revenue operations and strategy for North America, spoke with AdExchanger about The Guardian’s PMP priorities and how it’s tapping into other emerging revenue streams.
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Google Sheds No Tears At Its ‘Funeral’ For Blogs; Rage Against The Recommendation Machine
Google holds court with bloggers bumped from its search algorithm; a backlash is brewing as the online recommendation engine goes into overdrive; and X pushes conservative politics to accounts with nonpartisan interests.
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How Future Plans To Elevate Publisher-Provided Ad Tech
Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting to third-parties.
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TripleLift Extends The Amazon RMN; Do Media Brands Ever Die?
In today’s newsletter: How the Amazon-TripleLift deal illustrates retail media’s need for standardization; legacy publishing brands persist as investors extract value from their name recognition; and mortgage lenders get caught sharing data with Meta.
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Ad Blocking, Don’t Call It A Comeback; Reddit’s Reliance On Its Top 10
In today’s newsletter: Ad blocking is getting integrated into web browsers; why Reddit needs to diversify its advertiser base; and how big media’s affiliate marketing tactics crowd specialist publishers out of search.