OpenX Sues Google; Cloudflare Says Blocking Bots Isn’t So Easy
Google’s former SSP practices are the legal gift that keeps giving; Perplexity has been disregarding robots.txt files; and ads prop up a large chunk of the US economy.
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Back To The Base; A Betsy On Etsy?
Coinbase is getting into ads; Etsy can’t rely on search ads for very long; and Zuckerberg wants to buy AI companies.
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Comic: Agentic Programmatic
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
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FC Barcelona Gets An AI-Powered Assist To Help With Everything From Marketing To Player Fitness
FC Barcelona is giving the beautiful game an AI-powered upgrade.
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How Reddit Gets Credit; The Substackers Going It Alone
Reddit is surging with advertiser demand; not everyone is Substack material; and Trump released his AI Action Plan.
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PODCAST: The Big StoryTransparent Non-Transparency
Ad agency hold cos have broadcasted their earnings. As AI and acquisitions transform their businesses, there are clear winners and losers. With media as a strong spot, we discuss the paradox of “transparent nontransparency.”
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Dentsu’s Carat Partners With An AI Platform To Bring Its Agents (Almost) To Life
Carat is using “people-powered” AI to build agents that understand how to best reach specific audience personas.
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PODCAST: The Big Story
Ads To Burn After Reading
Pixels attached to articles explaining a recent health diagnosis – without consent – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.
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Inside The ANA’s New Legal Gen AI Template For Advertisers And Agencies
The rapid evolution of generative AI technology has created uncertainty between brands and their agencies. But finding answers can be difficult when advertisers often don’t even know what questions to ask.
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Comic: Attribution Meltdown
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …