OOH

Amidst post-tariff tumult, this campaign encouraged grocery shoppers across Canada to buy products featuring the maple leaf icon that designates Canadian brands.

On Monday, T-Mobile announced plans to acquire Vistar Media, an ad platform that specializes in digital out-of-home for roughly $600 million in cash.

Billups, a managed services agency that specializes in OOH, is making its attention measurement solution and a related analytics dashboard available for general use.

“There are billions of additional screens outside of mobile phones,” says Dan Page, TikTok’s global head of partnerships and new screens. “We want to be in all of them.”

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Fixating on ROAS makes it harder to figure out how certain parts of a campaign perform, especially now that retail media buys often include other, less performance-focused channels like display and CTV as audience extension.

Screenverse plans to add about 20 employees over the next 12 months with the help of its new cash reserve. The company also earmarked a portion of its funding for enhancing its publisher suite.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of Home, Out Of Mind?  Data-driven out-of-home media hasn’t taken off, in part, because most buyers don’t see it as a channel for generating mass reach and conversions. But the fact that people don’t feel bombarded by ads in the world around them […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Su Kwon of Publicis Media on where DOOH is today and where it’s going. Kwon will speak at AdExchanger’s Programmatic IO conference Sept. 26–7 in New York.