audience segmentation

Carat is using “people-powered” AI to build agents that understand how to best reach specific audience personas.

TV audiences are rallying around CTV, and advertisers are following suit . But with this shift comes a persistent challenge: How can advertisers ensure brand safety, campaign efficiency and audience relevance in a fragmented, opaque streaming ecosystem?

LGBTQ brands seek new revenue streams as many advertisers pull back on Pride month this year due to public backlash and the current administration.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Donatos Pizza’s loyalty program has yielded growth for the company and allowed it to tap into data to identify patterns and trends, segment audiences and personalize its messages.

Health care organizations need to embrace fluidity and experimentation if they want to market to the diverse US population they rely on to survive.