Advertiser

Agentio’s AI connects advertisers with relevant content creators through an automated bidding process, similar to the programmatic system.

Nonprofit Science Moms partnered with The Weather Company on a campaign that used real-time weather conditions to raise awareness about climate change.

Getting dozens of ad agency partners around the world to work together is like herding cats – but Colgate-Palmolive was able to do it.

On Monday, Givsly, which calls itself a responsible ad platform, launched “values-based audience” segments built using data sourced from nonprofits.

With signal loss on the rise, many advertisers are giving first-party data more of a shot. Not scotch whisky brand Dewar’s, though.

Snapchat probably isn’t the first thing you think of when you hear “CRM,” but Snap is trying to change that.

The “set-jetting” phenomenon means TV advertising and, more specifically, CTV advertising is a natural fit for travel brand Expedia promote its service.

The online advertising industry is staring down the barrel of not one but two potential shutdowns that could radically change where brands put their ad dollars in 2025, according to Madison and Wall’s Brian Weiser and Olivia Morley.

Practically every ad tech vendor has put out a press release in recent months full of bluster about cutting out made for advertising sites – and yet supply sources remain oversaturated with garbage inventory.

Women’s sexual wellness brands are still fighting an uphill battle against online censorship, limiting their opportunities for paid advertising and monetization. Even worse: Men’s sexual health brands have a much easier time with advertising.