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Must Read

Platforms

Magnite Targets CTV, SMBs And Google's SSP Market Share

The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.

Digital TV and Video

Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost

Zillow is the pilot brand advertiser to test a new programmatic buying strategy known as containerized RTB. The strategy embeds the DSP or ad-buying platform intelligence, in this case the startup Chalice Custom Algorithms, within the SSP, which is Index Exchange.

Commerce

Shell Shutters Its Volta EV Charging And Media Division

Volta Media, which is owned by the gas station and energy giant Shell, will be shuttered by November and its network of more than 2,000 charging stations will be dismantled this year.

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Comic: Traffic Jam
Publishers

People Inc. Has A New Name, But It Still Faces The Same Old Google Search Traffic Drought

People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic.

Monopoly Man looks on at the DOJ vs. Google ad tech antitrust trial (comic).
Publishers

More Like No Yield: A New Book Explores How Google Soaked Up The Web’s Ad Profits

“I tried to write it so it’s not exclusively for ad tech nerds,” Ari Paparo told AdExchanger of his new book, about Google’s advertising dominance. “And I mean that affectionately.”

CTV

CleanTap Filters Out ‘Sorta CTV’ Placements Before Buyers Can Bid On Them

CleanTap, an ad tech startup launched by the founder of Method Media Intelligence, wants to separate the wheat from the chaff in CTV by serving as a curation layer between DSPs and SSPs.