agentic AI

PetSmart adopted Hightouch’s AI decisioning tool in 2023 to better reach its customers on a one-to-one basis through nuanced insights into campaign results.

Paul Longo, GM of AI in ads at Microsoft Advertising, breaks down what it means to bring ads into conversational experiences and how AI-powered tools are changing the way advertisers work. Plus: Microsoft may be shutting down the Xandr DSP next year, but that doesn’t mean Microsoft is getting out of the ad tech game.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Amazon acquires AI-equipped wearable manufacturer Bee; the UK’s CMA shares competition guidelines for Google and Apple; and AI models may be learning from each other in unexpected, potentially harmful, ways.

Brian Gleason joined contextual ad platform Seedtag as CEO earlier this month after a stint as CRO and president of retail media at Criteo.

The Trade Desk makes the S&P 500, triggering a stock price rebound; Estée Lauder is the latest big legacy brand to embrace influencers; and CMOs are trying to measure their return on AI, but it’s tricky.

Nextdoor isn’t ruling out AI data licensing, but it has concerns; NBCU touts sports and streaming as drivers of its record Upfronts; and Scholastic follows kids and parents to YouTube.

Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting solution, last year.

Generative AI tech is hurting publisher search traffic, but it’s also helping pubs optimize their ad sales efforts. The head of publisher ad tech solutions for AWS explains how AI is transforming how advertisers value media and the implications for publishers large and small.

AI Overviews are even dinging Google Search ads’ traffic; WPP downgrades its earnings forecast; and Google’s AI competitors launch their own web browsers.