Magnite Targets CTV, SMBs And Google’s SSP Market Share
The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.
Topic
Publishers
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Dotdash, By The People, For The People; Mopping Up Social
Dotdash Meredith is People now; brands love influencers again; and Apple’s gonna finally help you with all those spam calls.
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For Roku, Upfronts Have Become A ‘Full Yearlong Marketplace’
Roku’s video advertising business has really been booming lately, as CEO Anthony Wood shared on a call with investors Thursday evening.
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Comcast’s Q2 Earnings Show Streaming Momentum, But Legacy Pressures Persist
NBCU’s streaming losses were down to $100 million in Q2 from $348 million year-over-year, representing significant progress as the platform nears break-even.
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Unlocking Clarity: The End Of Guesswork For Publishers
With over $200 billion in programmatic spending on the table next year, maximizing yield is the name of the game for publishers in 2026. Capturing that opportunity demands maximum optionality across demand paths and signals. And with AI reshaping the landscape (referrals from ChatGPT to news publishers saw a 25x increase from the first half of 2024 to the first half of 2025, while traditional search traffic heads in the other direction) it is more important than ever for publishers to optimize their monetizable inventory.
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Knock ’em On Their SaaS; Spotify Misses The Spot
SaaS companies are abandoning interoperability in search of more revenue; Spotify’s ad business is growing slower than expected; and sports is an upfronts winner for Disney and NBCU.
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TikTok’s Video Experience Is Taking Over Digital Out-Of-Home In Taxis
Ride-hailing app company Curb Mobility is bringing TikTok’s user-generated content to Taxi TV, its network of more than 15,000 in-taxi screens across 65 US markets.
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Comic: No Scale For You!
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
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OPINION: Data-Driven ThinkingThe Mirage Of Reach: Why Festival Marketing Exposes Everything Broken In Media Measurement
Brands spend millions activating around Coachella. Then they spend the next three months trying to figure out if any of it actually worked. It’s a reflection of our industry’s broken approach to measuring media effectiveness.
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No Catching Up To You; CTV’s Awkward Years
Netflix cracks Nielsen’s top 3 channels, but YouTube is still tops; CTV is maturing as a marketing channel, but it comes with zits; and Google rolls out another core update for search.
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Platforms Dial Back The Slop; Bullying The Media
Social media companies are cutting the junk from their diet; Trump is trying to reshape American media; and selling ads is always the last resort.
Must Read
Magnite Targets CTV, SMBs And Google's SSP Market Share
The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.
Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost
Zillow is the pilot brand advertiser to test a new programmatic buying strategy known as containerized RTB. The strategy embeds the DSP or ad-buying platform intelligence, in this case the startup Chalice Custom Algorithms, within the SSP, which is Index Exchange.
Shell Shutters Its Volta EV Charging And Media Division
Volta Media, which is owned by the gas station and energy giant Shell, will be shuttered by November and its network of more than 2,000 charging stations will be dismantled this year.
People Inc. Has A New Name, But It Still Faces The Same Old Google Search Traffic Drought
People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic.
More Like No Yield: A New Book Explores How Google Soaked Up The Web’s Ad Profits
“I tried to write it so it’s not exclusively for ad tech nerds,” Ari Paparo told AdExchanger of his new book, about Google’s advertising dominance. “And I mean that affectionately.”
CleanTap Filters Out ‘Sorta CTV’ Placements Before Buyers Can Bid On Them
CleanTap, an ad tech startup launched by the founder of Method Media Intelligence, wants to separate the wheat from the chaff in CTV by serving as a curation layer between DSPs and SSPs.