out-of-home

Amidst post-tariff tumult, this campaign encouraged grocery shoppers across Canada to buy products featuring the maple leaf icon that designates Canadian brands.

Forget ramping up. Maybe it’s time for the online advertising industry to ramp down. That’s the idea behind a guerrilla marketing campaign by InfoSum, timed to coincide with LiveRamp’s RampUp event in San Francisco this week.

On Monday, T-Mobile announced plans to acquire Vistar Media, an ad platform that specializes in digital out-of-home for roughly $600 million in cash.

As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, it’s her job to convince them not to.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of Home, Out Of Mind?  Data-driven out-of-home media hasn’t taken off, in part, because most buyers don’t see it as a channel for generating mass reach and conversions. But the fact that people don’t feel bombarded by ads in the world around them […]

US media advertising sales surged 4.4% in Q2 after two weak quarters, beating June expectations of 3.6%. Full-year spend for 2023 is expected to increase by 5.2%, according to a Magna forecast released Monday.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Su Kwon of Publicis Media on where DOOH is today and where it’s going. Kwon will speak at AdExchanger’s Programmatic IO conference Sept. 26–7 in New York.

Plenty of Fish is trying to establish itself as a relatively genuine, low-stress dating service. That’s why the company did a full rebrand and changed up its media mix last October.