Magnite Targets CTV, SMBs And Google's SSP Market Share
The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.
The Programmatic and Marketing Technology Events of the Year
Programmatic I/O Las Vegas
Programmatic I/O Las Vegas is in a new location for 2025! Join us at the Park MGM on May 19-21, 2025. Registration will open soon.
Register Today
Top Women in Media & Ad Tech Gala
Join us for an inspiring evening of celebration at the Top Women in Media & Ad Tech Gala, taking place June 5th in New York. View the list of honorees here.
Secure Your Seat
AdExchanger Awards
The AdExchanger Awards celebrates excellence in digital marketing and advertising. The 2025 AdExchanger Awards call for entries is now open. Early deadline is 7/11. Final deadline is 7/18.
SUBMIT YOUR ENTRY
Programmatic I/O New York
Plan ahead for Programmatic I/O New York, September 29-30, 2025. Registration now open.
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Programmatic Impact Awards
The Programmatic Impact Awards spotlights the boldest, most boundary-pushing campaigns in programmatic advertising. This prestigious program celebrates visionary strategies and game-changing innovations. Winners aren’t just keeping up, they’re redefining what’s possible. Congrats to the winners!
VIEW THE WINNERS
2024 Top 50 Programmatic Power Players
AdExchanger’s Top 50 Programmatic Power Players is the digital marketing industry’s definitive list of the best agencies, strategic partners, technology service providers, and consultants of the year. View the list.
VIEW THE LISTMust Read
Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost
Zillow is the pilot brand advertiser to test a new programmatic buying strategy known as containerized RTB. The strategy embeds the DSP or ad-buying platform intelligence, in this case the startup Chalice Custom Algorithms, within the SSP, which is Index Exchange.
Shell Shutters Its Volta EV Charging And Media Division
Volta Media, which is owned by the gas station and energy giant Shell, will be shuttered by November and its network of more than 2,000 charging stations will be dismantled this year.
People Inc. Has A New Name, But It Still Faces The Same Old Google Search Traffic Drought
People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic.
More Like No Yield: A New Book Explores How Google Soaked Up The Web’s Ad Profits
“I tried to write it so it’s not exclusively for ad tech nerds,” Ari Paparo told AdExchanger of his new book, about Google’s advertising dominance. “And I mean that affectionately.”
CleanTap Filters Out ‘Sorta CTV’ Placements Before Buyers Can Bid On Them
CleanTap, an ad tech startup launched by the founder of Method Media Intelligence, wants to separate the wheat from the chaff in CTV by serving as a curation layer between DSPs and SSPs.