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Flywheel

retail media

Inside Criteo’s Three-Pronged Strategy For Retail Media Success

BY Anthony Vargas// January 30th, 2025

Criteo’s Brian Gleason shared how it is working with agencies to capitalize on curation and measurement opportunities in retail media and CTV.
Tagged in:
- amazon
- Brian Gleason
- Commerce Media
- criteo
- Criteo Commerce Grid
- CTV
- deal curation
- Deliveroo
- dentsu
- DOOH
- ecommerce
- epsilon
- featured
- Flywheel
- Google Ad Manager
- Grab
- Incrementality
- measurement and attribution
- Michael Komasinski
- microsoft
- omnicom
- Pacvue
- publicis
- QSR
- Retail Media
- Skai
- Uber
- Vizio
- Walmart
Daily News Roundup

The Remuneration Conversation; Lawyers Want The SEC To Investigate Zeta For Fraud

BY AdExchanger// November 15th, 2024

Why the agency pivot to alternative payment models is good for M&A; Zeta Global responds to a short-seller’s explosive claims; and X sees a mass exodus after the election.
Tagged in:
- BlueConic
- ChatGPT
- comcast
- Culper Research
- Digital Media Solutions
- Disney
- DOJ
- Donald Trump
- Elon Musk
- emarketer
- Flywheel
- ftc
- generative AI
- ibm
- Influential
- Jebbit
- kubient
- LiveIntent
- Max Willens
- omnicom
- outbrain
- paul roberts
- publicis
- SaaS
- Shopify
- Teads
- twitter
- Zeta Global
generative AI

Via Google Cloud, Typeface And GrowthLoop Power Gen AI-Infused Marketing

BY Hana Yoo// August 30th, 2023

Enterprise generative AI company Typeface and martech company GrowthLoop draw on Google Cloud’s BigQuery to help marketers launch personalized campaigns in hours, not weeks.
Tagged in:
- ai
- audience segments
- Bard
- BigQuery
- Chris Sell
- Docs
- Duet AI
- featured
- Flywheel
- generative AI
- Gmail
- google
- google cloud
- Google Workplace
- GrowthLoop
- maps
- Meta
- microsoft
- OpenAI
- PalM LLM
- Sheets
- Typeface
- Vertex AI
- Vishal Sood
- youtube