Meta

RE/MAX gets into the retail media game; Meta loses a class-action lawsuit over how it handled period-tracking data; and the IAB Tech Lab unveils its ad delivery playbook for live events.

Coinbase is getting into ads; Etsy can’t rely on search ads for very long; and Zuckerberg wants to buy AI companies.

Meta is making a massive investment in AI because “we have a conviction that superintelligence is going to improve every aspect of what we do,” Mark Zuckerberg told investors.

Social media companies are cutting the junk from their diet; Trump is trying to reshape American media; and selling ads is always the last resort.

Advertising restrictions on social platforms often flag keywords and images used in women’s health care ads, preventing those ads from reaching their target audience. There is a “gag order around women’s health care,” Caruso said.

Microsoft is deprioritizing ad tech; Google wants to get back into publishers’ good graces; and Meta has been quietly developing proactive chatbots.

Have agency holdcos put too many eggs in the AI basket?; Temu has come back to us now at the turn of the tariff tide; and Cloudflare wants to help sites from getting scraped.

When WhatsApp began serving ads in mid-June, there were two main reactions. One, didn’t the founders always insist there would never be ads on WhatsApp? And two, what the heck took Meta so long?

Capitol One, coffee mogul?; Instagram and TikTok are coming for YouTube TV’s throne; Nike is reversing its DTC course.

Despite publicly hyping AI, advertisers remain privately skeptical; AI aims to replace agencies, but tech complexity makes them more valuable partners; and Americans aren’t paying for news.