Senior Editor
James covers the intersection of commerce, media and advertising technology.
AUTHOR ARCHIVE FOR:
James Hercher
Articles By James
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Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost
Zillow is the pilot brand advertiser to test a new programmatic buying strategy known as containerized RTB. The strategy embeds the DSP or ad-buying platform intelligence, in this case the startup Chalice Custom Algorithms, within the SSP, which is Index Exchange.
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Shell Shutters Its Volta EV Charging And Media Division
Volta Media, which is owned by the gas station and energy giant Shell, will be shuttered by November and its network of more than 2,000 charging stations will be dismantled this year.
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More Like No Yield: A New Book Explores How Google Soaked Up The Web’s Ad Profits
“I tried to write it so it’s not exclusively for ad tech nerds,” Ari Paparo told AdExchanger of his new book, about Google’s advertising dominance. “And I mean that affectionately.”
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The Soda Wars Are Over And Big Beverage Companies Won. Now What?
For a moment, it seemed that beverage aisles and refrigerator sections in chains across the country were cracking open for startups and independent brands to compete with Coca-Cola, Pepsi and Dr Pepper.
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Criteo Reports Flattish Q2 Earnings And Looks To Improve Its Total ‘Activated Media Spend’
Criteo’s Q2 earnings report on Wednesday was marked by flatness.
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Why You Should Know (And Use) The Marketing Efficiency Ratio Metric
The Marketing Efficiency Ratio (MER) is a data-driven advertising metric that’s been around for many years but is now reaching mainstream, or to some at least, revered status.
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FC Barcelona Gets An AI-Powered Assist To Help With Everything From Marketing To Player Fitness
FC Barcelona is giving the beautiful game an AI-powered upgrade.
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Alphabet’s Revenue Skyrockets, And AI Overviews Gobble More Of The Search Pie
The web is hurting. Google is doing splendidly. Q2 was a “standout,” Alphabet CEO Sundar Pichai told investors on Tuesday, with “robust growth across the company.”
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Meet Blurbs, The Latest Startup Trying To Actually Explain What Programmatic Vendors Do
Although there are tens of thousands of vendors across the Lumascape, helpfully bucketed by dozens of three-letter acronyms (CDPs, DMPs, SSPs, etc.) ) – nobody has any idea what anybody does. And it’s not like press releases help.
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Prime Day Grows Up
This year’s Amazon Prime Day event stood out in a couple important ways. One is the blasé results of Prime Day; the other is the guerilla pricing tactics adopted by brands and merchants that sell on Amazon and elsewhere across the web.