artificial intelligence

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Meta is making a massive investment in AI because “we have a conviction that superintelligence is going to improve every aspect of what we do,” Mark Zuckerberg told investors.

DSPs are building tools to bypass SSPs, and SSPs are trying to cut out the buy side. But the real question in the noise is whether the technology improves effectiveness, says Kara Puccinelli, chief customer officer at Nexxen, which just so happens to describe itself as an end-to-end platform.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

The rapid evolution of generative AI technology has created uncertainty between brands and their agencies. But finding answers can be difficult when advertisers often don’t even know what questions to ask.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Sometimes it takes an outsider to point out the obvious: There was a lot of talk about AI in Cannes, but where is the real ad tech innovation?

Charlotte Maines, Head of Fire TV, Alexa, and Tablets at Amazon, joins AdExchanger to discuss how AI is revolutionizing content discovery, advertising, and the connected home. From personalized recommendations to voice-powered engagement, she reveals how Amazon’s ecosystem is driving immersive brand experiences. Discover how AI and cross-device innovation are shaping the future of streaming and […]

If journalists don’t decide the best use of AI in journalism, then AI firms will decide for them, says Christian Broughton, CEO of The Independent,

Michael Komasinski, Criteo’s newly-minted CEO, shares his vision for the company – and swears that Criteo doesn’t regret its huge investment in testing the Chrome Privacy Sandbox.