mergers and acquisitions

Atlas Technology Group’s Brian Andersen shares insights on investment trends in the ad tech market and how AI is changing the M&A landscape.

In 2017, Mediaocean CEO Bill Wise predicted the demise of supply-side platforms. The category survived, but he’s sticking to his theory that pureplay SSPs are a thing of the past. Plus: An update on Mediaocean’s $550 million Innovid acquisition and Wise’s counterpoint to recent criticisms of The Trade Desk.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Read on for an inexhaustive list of the most notable ad tech, agency and digital content deals of 2024, with a few fun wild cards tossed in. (Looking at you, “Hot Ones.”)

OpenX would like people to stop thinking about supply-side platforms as “dumb pipes,” thank you very much.

Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU’s new digital regulations.

There are two paths to transforming your business to capitalize on first-party-data-based advertising: mergers and acquisitions, or making nonrecurring investments. Here are the pros and cons of each.

Overall deal activity in the ad tech market was down 10% year over year in 2023, according to LUMA Partners. But 2024 may be looking up.

Who got bought in 2023, and who did the buying? Here’s a non-exhaustive list of some of the most notable ad tech M&A activity from this past year (with a few media and agency deals tossed in for good measure).

Digital media and marketing M&A is suffering from a prolonged case of anemia. The cause? Uncertainty in the market, according to LUMA Partners.