Platforms Dial Back The Slop; Bullying The Media
Social media companies are cutting the junk from their diet; Trump is trying to reshape American media; and selling ads is always the last resort.
Social media companies are cutting the junk from their diet; Trump is trying to reshape American media; and selling ads is always the last resort.
Critics say the FTC’s deal with OMG/IPG prohibits agency practices that don’t exist. And it distracts from legitimate concerns about brand safety news blocking and principal media.
AppLovin’s CEO has reluctantly embraced the spotlight; Democrats are still failing on digital ads; your daily TikTok habit might actually be a good thing.
Classify is entering a crowded space of AI-powered contextual curation offerings. But the company is already teasing some high-profile integrations thanks to its network of well-connected advisors.
AirBNB considers introducing ads (just not right now); antitrust enforcement is about more than shrinking Big Tech; and broadcasters want to get the ball rolling on sports again.
Marketing On Autopilot Companies that build AI-powered marketing software have been framing the technology as a friendly helper. Nothing to fear here, just an eager “copilot” ready to serve. The AI “copilot” that first comes to mind for most people is Microsoft’s generative AI chatbot of the same name. GitHub, meanwhile, which is owned by […]
WPP’s GroupM is getting a new name; there’s no such thing as a TikTok ban at NewFronts; and Meta’s ad growth prospects might be plateauing.
Meta teased new ad optimization offerings as it touted solid Q1 results. It also hyped its AI agents and its launch of a standalone AI app, while hinting at monetization opportunities.
The programmatic “sustainability” and “waste” conversation has shifted. Plus, the 2010s called – they want Facebook back.
Shopify checkout might be coming to ChatGPT; private equity builds a French ad tech stack; and how Meta turning off news in Canada is affecting news access ahead of this month’s election.