Get Your Clicks While You Can; WPP’s No Good Very Bad Year
AI Overviews are even dinging Google Search ads’ traffic; WPP downgrades its earnings forecast; and Google’s AI competitors launch their own web browsers.
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Nightmare On Affiliate Street; Exploring Search Crevices
Google Search dings big-name pubs’ affiliate-link-laden articles; Google’s new audience prospecting guesses user intent from less obvious keywords; and TikTok Shop’s success could finally make social commerce a thing in the US.
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