Cloudflare

Google’s former SSP practices are the legal gift that keeps giving; Perplexity has been disregarding robots.txt files; and ads prop up a large chunk of the US economy.

As the quality of answer engines improves, people will click through to publisher websites less often. The solution isn’t to wage war against AI. It’s time to build a sustainable future for all stakeholders.

From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impact on discoverability and traffic is palpable. But that doesn’t mean publishers can’t adapt and find new ways to make money, says Mediavine CRO Amanda Martin.

Amazon’s DSP enjoys many advantages; More on the Cloudflare controversy; the European Commission moves forward with its age verification laws.

The IAB Tech Lab’s new initiative suggests regulations for how AI bots can access content, ensuring that publishers are fairly compensated.

Generative AI tech is hurting publisher search traffic, but it’s also helping pubs optimize their ad sales efforts. The head of publisher ad tech solutions for AWS explains how AI is transforming how advertisers value media and the implications for publishers large and small.

YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in the dark. Plus: Could Cloudflare’s AI bot blockers provide a salve for digital media’s traffic declines?

Google challenges Cloudflare’s anti-scraping tech; are dupes plagiarism?; and web traffic is careening off a cliff.

Have agency holdcos put too many eggs in the AI basket?; Temu has come back to us now at the turn of the tariff tide; and Cloudflare wants to help sites from getting scraped.

For companies testing the Chrome Privacy Sandbox, another delay was starting to feel inevitable, even before Google shifted its deprecation deadline.