Get Your Clicks While You Can; WPP’s No Good Very Bad Year
AI Overviews are even dinging Google Search ads’ traffic; WPP downgrades its earnings forecast; and Google’s AI competitors launch their own web browsers.
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Sundar Pichai
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A ClearLine Of Sight; Finally, It’s Not The Year Of Mobile
Magnite’s SpringServe deal illustrates why SSPs need a video ad server; Google grapples with AI search’s impact on publisher traffic; and Anthropic’s AI assistant is a law enforcement snitch.
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A Braze(n) Deal; AppLovin Responds To The Shorts And The Haters
The wave of CDP consolidation is riding strong. Plus, AppLovin CEO Adam Foroughi responded to reports that short sellers are targeting the company.
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Comic: Exclusive Distribution Deal
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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The Airbnb Waiting Game; The Google Ads Executive Overhaul
Airbnb gets one step closer to launching a retail media biz; Google shakes up its ad tech executive team; and streamers struggle to balance ad and subscriber revenues.
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Comic: Revenue "Sharing"
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Don’t Curate The Player, Curate The Game; How Google Wins By Delay
Curation is the new hot topic, but it’s just another incarnation of bundling. Plus, Google is playing the long game with its US-based antitrust trials.
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How Advertisers Might Handle Over-Attribution; Political Ads Still Hinge On Linear
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Attribution vs. Contribution Ad platform over-attribution is boiling over right now for frustrated marketers. Walled garden platforms aren’t new, but server-side data plugins by Google and Meta, plus the explosion of retail media walled gardens, mean brands might see a dozen platforms claim full […]
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OPINION: Data-Driven ThinkingAI, Antitrust Or Advertisers: What Will Bring Google Down?
The question isn’t whether Google will fall, but whether its time is near. And, if so, what will finally bring it down?
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The Power Of Search Compels Google; DTC’s Profitability Plight
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search For A Replacement The Google antitrust trial allows for a great deal of cynical theater. Microsoft CEO Satya Nadella testifies with, of course, exactly what Microsoft wants from the trial. Sridhar Ramaswamy, former Google search product chief who started an ads-free search engine, […]