Generative AI tech is hurting publisher search traffic, but it’s also helping pubs optimize their ad sales efforts. The head of publisher ad tech solutions for AWS explains how AI is transforming how advertisers value media and the implications for publishers large and small.
In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy.
Ad spending across RMNs and CMNs is still hindered by incomplete data access and connectivity. Here’s how to bridge that gap.
Here are three areas that marketing technology professionals must handle successfully to get the most out of their AI applications.
It’s difficult for advertisers to enter into contracts with every company to which they disclose personal information. However, difficulty is no longer an acceptable excuse.
GDPR may not be perfect, but it forced European companies to adopt a privacy-by-default position. For US companies, this is a clear signal: Change is inevitable.
Basis Technologies introduced Unify, a new feature in its DSP that facilitates data access and campaign planning across a brand’s in-house departments and external teams.
The hunger for first-party data is driving companies to demand our information more aggressively than ever. It’s hard to buy a coffee, magazine or sweater these days without someone demanding your name, number, email or home address.
Historically, media buying has been all about scale, even if it meant outrageously false population counts on audience segments.
Rather than directly managing risk and regulatory compliance as a traditional chief privacy would do, Ron De Jesus is like a liaison between Transcend and the CPO community.
