Owning Ad Targeting Is Paying Off For Hearst
Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting solution, last year.
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Amazon Ups Its ID And Ratings Game; Throw The Audiobook At Them
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signaling Change Amazon has a new ad measurement product for publishers. Signal IQ, as it’s called, is designed to help sites measure the impact of alternative IDs on campaign performance, including for streaming media, Ad Age reports. The idea is to make it easier […]
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NBCUniversal Flexes Its Programmatic Prowess During CES
NBCUniversal is kicking off the new year with a programmatic progress report during CES in Las Vegas this week.
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Amazon UnBoxes Its Latest Ads Tools; TV’s Ad Viewability Problem
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Me, Help Me Amazon announced ad platform upgrades at its annual UnBoxed conference, just ahead of quarterly earnings today. Like Google, Amazon is now a content fortress with its own cloud, which means that when it makes ad tech updates, the result […]