Data Privacy

OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit.

Pixels attached to articles explaining a recent health diagnosis – without consent  – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.

In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy.

Open Intelligence is WPP’s Media’s new solution to help advertisers make sense of their data and use it in more ways, with a longer-term goal of decentralizing data.

Can the IAB Tech Lab’s Trusted Server initiative really help restore publishers’ ownership of monetization and wrestle back control from Big Tech and walled gardens?

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted controversy. Plus, should data privacy be viewed as a badge of honor, or a baseline standard?

Sen. Ron Wyden shared his stance on a federal privacy law, consumer data brokers and, for good measure, his thoughts on Meta CEO Mark Zuckerberg cozying up to President Trump. (“I thought it was god awful,” he said.)

Where and how brands choose to advertise is perceived as a reflection of the brand itself. That means we’ve entered the era of responsible advertising.

When talk turns to the most impactful state privacy laws, the conversation usually starts and stops with California. However, recent developments may make Maryland the most challenging state for compliance by the digital media industry.

As media consultancy Sequent Partners ceases operations, its leaders look back at how far the ad industry has come – and how far it still needs to go.