Data Privacy

You know that choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not happening.

Contextual intelligence platform Precise TV is hoping to make it easier for kid-focused brands to reach their target audiences without compromising on privacy.

Sen. Ron Wyden shared his stance on a federal privacy law, consumer data brokers and, for good measure, his thoughts on Meta CEO Mark Zuckerberg cozying up to President Trump. (“I thought it was god awful,” he said.)

Ad tech is headed to the stratosphere. As in, on the way to becoming part of the cloud infrastructure technology.

Driver Studios, which has a COPPA-compliant ads business, is expanding its targeting to include more adults via a new partnership with privacy startup Qonsent.

SuperAwesome CEO Kate O’Loughlin discusses how contextual targeting makes it less risky for brands to market to kids and teens, and whether advertiser priorities for reaching young consumers are shifting after years of metaverse hype.

Let’s make 2024 the year of data privacy as a differentiator. But let’s also make it happen way faster than the “year of mobile.” (That took, like, a decade.)

The CEOs of the three largest advertising trade orgs – IAB, ANA and 4A’s – agree that we need a federal privacy law. They just don’t agree on exactly how to get there.

We asked the experts: If signed into law in its current form, what does the Delete Act mean for the ad tech industry?

Farewell, cookies, as you fly ever so slowly to that big third party in the sky. On Thursday, Google announced that the targeting and measurement APIs in the Chrome Privacy Sandbox are generally available for the majority of Chrome users.