Talk About Brick And Mortar Ads; Respect User Privacy – Period
RE/MAX gets into the retail media game; Meta loses a class-action lawsuit over how it handled period-tracking data; and the IAB Tech Lab unveils its ad delivery playbook for live events.
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Anthony Katsur
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Behind The IAB Tech Lab’s New Initiative To Deal With AI Scraping And Publisher Revenue Loss
The IAB Tech Lab’s new initiative suggests regulations for how AI bots can access content, ensuring that publishers are fairly compensated.
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OPINION: Data-Driven ThinkingIs The IAB’s Trusted Server A Real Solution For Publisher Revenue Control?
Can the IAB Tech Lab’s Trusted Server initiative really help restore publishers’ ownership of monetization and wrestle back control from Big Tech and walled gardens?
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Yahoo Is The First DSP To (Finally) Adopt The IAB Tech Lab’s Data Transparency Labels
Yahoo’s endorsement could drive further adoption of the IAB Tech Lab’s data transparency labels throughout the programmatic ecosystem after years of inaction.
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Publishers Fear They Missed Their Chance To Cash In On Curation
A new storyline is emerging around curation, one in which publishers feel they’ve lost out to middlemen on yet another opportunity to monetize their audiences.
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For The Ad Tech Industry, CES’s Real Draw Is The ‘Show Within The Show’
The Consumer Electronics Show may be “the event that folks love to hate,” as IAB CEO David Cohen put it to AdExchanger – but it’s still the place to be at the start of every new year.
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IAB Tech Lab Is Redefining Seller Defined Audiences
The IAB Tech Lab is officially rebranding its Seller Defined Audiences spec as “Curated Audiences” to spur adoption in response to this year’s sell-side curation trend.
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The Google Chrome Cookie Pivot Has The Industry Wary Of Another ATT-Esque Upheaval
If Chrome imitates Apple, there may be a de facto deprecation of the third-party cookies, since potentially only a slim percentage of users would consent to tracking. In that case, advertisers would still have to primarily rely on cookie alternatives, including the Privacy Sandbox.
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- amanda martin
- Anthony Katsur
- Apple ATT
- basis technologies
- Bosko Milekic
- Chrome privacy sandbox
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- consent management
- criteo
- display.io
- gdpr
- Google Chrome
- IAB Tech Lab
- Ian Trider
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- Jared Siegal
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- myles younger
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- Paul Bannister
- Permutive
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- Stephen Caffrey
- third-party cookie deprecation
- u of digital
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French Game Developer Acquires BeReal; Food Delivery Is Driving Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BeReal Gets Real French photo-sharing app BeReal was a sensation in 2021 and 2022. But even when its organic growth was through the roof, the app – which is free to use and has no ads – faced the question of how it would eventually […]
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Google Is Getting Pushy With Ad Strength; RMNs Want In On TV Upfronts
In today’s newsletter: Google’s ad strength meter could push advertisers to adopt Google’s campaign preferences; Home Depot hosts an “InFront” to show off its RMN, Orange Apron Media; and the Privacy Sandbox rollout could do serious damage to the online ad industry.