In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy.
Microsoft’s AI assistant, Copilot, is a product of trial and error. Past mistakes paved the way for today’s iteration which has led to performance improvements and increased customer trust.
Typeface, an enterprise-focused generative AI company, launched on Monday. Generative AI is a buzzy topic right now. But large B2B and B2C companies are struggling to figure out how to adopt the technology in their day-to-day business and workflows, said Abhay Parasnis, CEO and founder of Typeface and Adobe’s former chief technology and product officer.
The ad agency holding company WPP is on the up and up and remains confident in its clients’ continued investment in marketing projects despite a challenging macroeconomic environment. WPP is “well positioned to deliver sustainable, long-term growth” after seeing broad-based growth in 2022, said CEO Mark Read during the company’s earnings report on Thursday.
Although inflation affects everyone, the degree to which it impacts people is “very personal,” says Courtney Hilbert, senior director of analytics at Merkle. Understanding which customers are most negatively impacted by inflation (as opposed to moderately impacted or merely annoyed) should inform a brand’s communication strategy. By the fall of 2021, the question of how […]
Patients are wielding their power as consumers, and the healthcare industry needs to adapt to address their needs and expectations. Artificial intelligence might just be the key for healthcare marketers to unlock the new patient economy, says Stefanos Kapetanakis, GVP, Data and Technology, at Publicis Health Media.
Privacy and data security aren’t just legal issues – they are also customer experience issues. Consumers don’t like their data “changing hands under the table,” says ActionIQ CEO Tasso Argyros.
When it rains, it pours … CDP news. On Wednesday, two days after Twilio said it would pay $3.2 billion to acquire CDP Segment, SAP said it will release its enterprise customer data platform globally next month. SAP first teased its plan to roll out a CDP in May of last year. Like its cohorts […]
This is the fifth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe, Treasure Data and BlueConic. COVID-19 threw a wrench into best-laid marketing plans. But marketers are learning to adapt, said Tasso Argyros, CEO and co-founder of customer data platform ActionIQ. “All of […]
“The Complete Guide to CDPs” is presented by mParticle. “The Complete Guide To CDPs” is part 1 in a multipart series on the rise of the CDP and is an independent editorial report. The customer data platform (CDP) is the new “it” acronym, an emerging technology commanding a recent deluge of analyst and investor interest […]
