Senior Editor
James covers the intersection of commerce, media and advertising technology.
AUTHOR ARCHIVE FOR:
James Hercher
Articles By James
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Why Alaska Airlines Sees Promise In Google Meridian
There’s no way around using an assortment of measurement methodologies, says Owen Bickford, the paid performance media director at Alaska Airlines. “I don’t think they can work in a vacuum.”
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PODCAST: AdExchanger TalksRockerbox’s Attribution Journey
Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed), landed at an ad tech company and later founded his own ad tech startup before getting acquired by yet another ad tech company.
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Why Advertisers Can’t Figure Out If They’re Monetizing Illicit Content On YouTube
For at least a year, Adalytics has observed creator accounts on YouTube eluding the platform’s IP and rights monitoring tech to distribute movies, shows and live sports that should be exclusive to streaming or cable subscriptions.
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Agentic Commerce For All
New Generation AI, a startup founded last year, is looking to build agentic AI products for brands and retailers of any size. It’s an exciting time, says Jonathan Arena, one of New Gen’s co-founders and a former product lead at Patreon.
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Crisp Acquires Cantactix, As Ad Tech And Analytics Unite Around Retail Data
Crisp announced its acquisition of Cantactix, an in-store analytics company which helps retailers optimize their shelf space.
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How DoorDash And Symbiosys Plan To Collaborate Post-Acquisition
What’s DoorDash’s post-acquisition plan for the retail media ad tech startup Symbiosys?
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CoComelon And Blippi Get Into The Ads Services Biz To Target Parents
Moonbug, producer of kids programs like CoComelon and Blippi, introduced a services package that includes media buying, creative production, YouTube account operation, program sponsorship, programmatic audience extensions and analytics.
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Dentsu Announces A Strategic Integration With Criteo To Incorporate Retail Audience Data
Dentsu and Criteo announced a strategic partnership to consolidate their respective retail audience data within Dentsu Connect, the agency holding company’s data and identity product.
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The Trade Desk Introduces A Native App On Snowflake For Retail Conversion Data
The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called the Connector App on Snowflake.
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Family Safety App Life360 Launches Location-Based Ad Targeting
Life360, a popular family safety and tracking app, announced its first location-based ad targeting solution, called Place Ads, and a foot-traffic analytics product named Uplift that measures store visitation.
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