Going For The Cinematic Effect; Do The Youngs Shop Google?
Going For The Cinematic Effect; Do The Youngs Shop Google?; X Marks The Spot
Topic
Data Privacy
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The CMA Wants To Wash Its Hands Of The Privacy Sandbox
Even the CMA doesn’t seem to care about the Privacy Sandbox anymore. On Friday, it announced that it’s begun the process of “releasing” Google from its Sandbox commitments.
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Family Safety App Life360 Launches Location-Based Ad Targeting
Life360, a popular family safety and tracking app, announced its first location-based ad targeting solution, called Place Ads, and a foot-traffic analytics product named Uplift that measures store visitation.
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WPP Media’s New AI-Driven Tool Aims to Change The Way Marketers Use Data
Open Intelligence is WPP’s Media’s new solution to help advertisers make sense of their data and use it in more ways, with a longer-term goal of decentralizing data.
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Not Enough Web For All This Slop; Amazon Quietly Doubles Up On Prime Ads
AI-generated mystery pages are appearing on brand sites; Amazon Prime Video doubles its ad load; and bipartisan efforts to protect kids online get a new partisan focus under the Trump admin.
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When Marketing Budgets Are Threatened, Data Clarity Is Currency
Marketers having to justify their budgets is nothing new, but macroeconomic anxiety is making the stakes feel higher.
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No Shade, But Does Anyone Still Care About The Privacy Sandbox?
Despite all the cookie drama, companies haven’t completely abandoned the Chrome Privacy Sandbox, and BU marketing professor Garrett Johnson has the receipts to prove it.
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OPINION: Data-Driven ThinkingIs The IAB’s Trusted Server A Real Solution For Publisher Revenue Control?
Can the IAB Tech Lab’s Trusted Server initiative really help restore publishers’ ownership of monetization and wrestle back control from Big Tech and walled gardens?
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How Google Slipped Without IPs; The Constitutional Right To Ad Dollars
Google’s pivot on IP addresses shows it fears competition; the FTC investigates media watchdogs for advising brands not to spend on X; and Mondelez accuses Aldi of copying its snacks.
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What’s On The Agenda For Michael Komasinski, Criteo’s New Chief?
Michael Komasinski, Criteo’s newly-minted CEO, shares his vision for the company – and swears that Criteo doesn’t regret its huge investment in testing the Chrome Privacy Sandbox.
Must Read
Magnite Targets CTV, SMBs And Google's SSP Market Share
The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.
Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost
Zillow is the pilot brand advertiser to test a new programmatic buying strategy known as containerized RTB. The strategy embeds the DSP or ad-buying platform intelligence, in this case the startup Chalice Custom Algorithms, within the SSP, which is Index Exchange.
Shell Shutters Its Volta EV Charging And Media Division
Volta Media, which is owned by the gas station and energy giant Shell, will be shuttered by November and its network of more than 2,000 charging stations will be dismantled this year.
People Inc. Has A New Name, But It Still Faces The Same Old Google Search Traffic Drought
People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic.
More Like No Yield: A New Book Explores How Google Soaked Up The Web’s Ad Profits
“I tried to write it so it’s not exclusively for ad tech nerds,” Ari Paparo told AdExchanger of his new book, about Google’s advertising dominance. “And I mean that affectionately.”
CleanTap Filters Out ‘Sorta CTV’ Placements Before Buyers Can Bid On Them
CleanTap, an ad tech startup launched by the founder of Method Media Intelligence, wants to separate the wheat from the chaff in CTV by serving as a curation layer between DSPs and SSPs.