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WBD Had A Modestly Successful Q2 As It Prepares To Un-Merge Itself

Victoria McNally — Thu, 07 Aug 2025 15:29:20 +0000

Total revenue for the quarter was $9.8 billion, up only 1% year-over-year from the last Q2 quarter total of $9.7 billion – which is modest, but at least in line with company expectations.

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Samsung Ads Canada Brings Improved Targeting To Porter Airlines’ CTV Strategy

Joanna Gerber — Thu, 07 Aug 2025 13:49:26 +0000

No brand is universally known, even ones considered to be “household names.” Fly across the ocean, or even the country, and you’re bound to discover that something you thought was ubiquitous was actually … biquitous? You get the idea. Canadian air carrier Porter Airlines takes pride in its “strong brand identity and brand recall within […]

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This CDP Is Using AI To Reach People (And Their Pets) On An Individual Level

Joanna Gerber — Thu, 07 Aug 2025 05:00:51 +0000

Herding cats. A wild goose chase. Leading a horse to water (or, more specifically, trying to make it drink). Pick your animal-related idiom of choice, because no matter what, the point is the same: Sometimes, you try your best, and things still feel out of your control. That’s what it can feel like for marketers […]

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Digital Culture Group Intros Its AI Tool For Measuring Ad Resonance

Joanna Gerber — Wed, 30 Jul 2025 13:00:15 +0000

With the pace of online culture and digital media, an advertiser might use a new meme at the beginning of a campaign that already feels outdated before the campaign has run its course. “The speed of culture has outpaced ad tech,” said Crystal Foote, founder and head of partnerships at the ad tech company Digital […]

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This Canadian Campaign Has A Unique KPI Beyond Just Increasing Sales

Joanna Gerber — Tue, 22 Jul 2025 05:00:41 +0000

Imagine that everywhere you look, you’re bombarded with ads for the same brand. Massive out-of-home ads downtown. Homepage takeovers on every major news site. Takeovers on Instagram pages. And then, 48 hours later, poof, the blitz is over. This might sound like a fever dream. But actually, that’s how Canadian CPG company Maple Leaf Foods […]

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OpenX’s Curation Tool Improves Buy-Side Control – But It Doesn’t Want To Replace DSPs

Joanna Gerber — Wed, 16 Jul 2025 14:00:58 +0000

OpenX is courting advertisers more aggressively with the launch of OpenXSelect, the latest evolution of its curation platform, which launched on Wednesday. But don’t call OpenX an ad network, and definitely don’t call it a demand-side platform. Over the past few years, sell-side curation has gained popularity as a solution for advertisers to target high-quality […]

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Linkby Raises $15 Million For its Hybrid PR And Affiliate Marketing Network

Joanna Gerber — Tue, 15 Jul 2025 12:00:14 +0000

The data-driven ad industry has begun to collapse the mental barrier between brand and performance marketing. Next up is PR. The content and ad network Linkby, an Australian startup founded in 2020, connects brands with what the company deems “performance-based editorial,” per the announcement – or, in other words, publisher content that advertisers pay for […]

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Fyllo Is Getting Back Into The Weeds Of Regulated Advertising After A Buyback From Samba TV

Joanna Gerber — Thu, 10 Jul 2025 12:00:28 +0000

What do cannabis, politics and financial services have in common? Besides the fact that they can give you an awful headache, they’re also all regulated markets that face an array of rules and restrictions when it comes to advertising, and they need help to get it right. Data and tech company Fyllo, which was founded […]

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The ‘Taboo’ Of Women’s Health Care Advertising Complicates Access To Treatment

Joanna Gerber — Wed, 09 Jul 2025 05:00:16 +0000

Charli xcx got it right: It’s so confusing sometimes to be a girl. Or, more accurately, a woman trying to access medical treatment. And it’s just as challenging for women’s health care companies trying to reach their audiences. HerMD, a women’s health startup with a focus on menopause and sexual health, has struggled with this […]

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What’s The Scoop On Häagen-Dazs’ Evolving Media Mix?

Joanna Gerber — Thu, 03 Jul 2025 05:00:20 +0000

Practically everyone on Earth likes ice cream. (If you don’t, feel free to close this tab and reevaluate your tastes.) But for advertisers, reaching “practically everyone” is a challenge. It’s the classic “my customer is anyone with a mouth” conundrum. According to Rachel Jaiven, head of marketing at Häagen-Dazs, its audience is anyone who loves […]

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