Marketers

US Bank CMO Michael Lacorazza on the brand’s novel use of AI: Creating avatars of key target customers to capture insights and inform ad creative.

Last year, Linkedin launched its first beta test into the CTV ad buying space. Now, the product is finally generally available in the US and Canada.

LGBTQ brands seek new revenue streams as many advertisers pull back on Pride month this year due to public backlash and the current administration.

Despite the heightened economic uncertainty this year and the continued slowdown of traditional media’s growth, global advertising revenue is still trending upward, according to Magna’s latest global ad forecast.

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media’s revised forecast is just the most recent example.

Kepler’s new tool, Kip AIR, was created in response to the rise of AI shoppers. Now, brands need to tailor their marketing not just to humans but to AI.

Spanish airline Iberia has gone fully self-serve by adopting Flight Control, Clinch’s tool that allows advertisers to manage the entirety of their campaigns. Flight Control provides real-time data and improved ad personalization.

Classify is entering a crowded space of AI-powered contextual curation offerings. But the company is already teasing some high-profile integrations thanks to its network of well-connected advisors.

Tony’s Chocolonely is now a national grocery brand. Which means it’s needed to add paid media to its marketing repertoire at last.

A peek into fintech app Betterment’s nimble growth marketing strategy amid tariffs turbluence, with CMO Kim Rosenblum.