Meta Hones Its AI-Based Campaign Steering For Brands That Share More Data
Meta introduced a set of new features Wednesday that gives advertisers more granular metrics for how they value traffic and ad campaign conversions .
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OPINION: On TV & VideoDon’t Make These 4 Common Influencer Marketing Mistakes
Here are four common errors that can curtail the success of any influencer campaign – and advice for getting it right.
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OPINION: Data-Driven ThinkingStirring The Pot: How Advertisers Can Spice Up Accountability And Transparency With Media Agencies
By understanding the metrics that really matter to them, brands can ensure they’re getting the most out of their advertising investments and fostering genuine, transparent relationships with their agency partners.
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OPINION: The Sell SiderPublisher Supply-Path Optimization Matters. The Question Is, To Whom?
The Trade Desk’s OpenPath demonstrates supply path optimization (SPO) is moving from concept to reality. But what does it practically mean for publishers or yield teams tasked with driving business KPIs? The question is to whom SPO is important, writes Emry DowningHall, SVP of programmatic revenue and strategy at Unwind Media.
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OPINION: On TV & VideoYou Finished Upfronts. How Well Is Your CTV Strategy Going To Work?
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Joel Cox, Co-Founder and EVP, Innovation & Strategy, Strategus. If you buy it, they will come. Media buyers increased their ad spend on connected TV (CTV) during this year’s upfronts by almost 50%, according to […]