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Fred Leach

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Meta Hones Its AI-Based Campaign Steering For Brands That Share More Data

BY Joanna Gerber// June 4th, 2025

Meta introduced a set of new features Wednesday that gives advertisers more granular metrics for how they value traffic and ad campaign conversions .
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- ai
- featured
- Fred Leach
- Incrementality
- KPIs
- lift testing
- Meta
- optimization
- profitability
- ROAS
campaign optimization

Meta Is Opening Up A Smidge More To Third-Party Attribution

BY Allison Schiff// August 14th, 2024

Meta is working on AI-powered optimization updates to its ads system so advertisers can customize business objectives, measure incrementality and have direct integrations with third-party analytics tools.
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