:

ARCHIVE FOR:

GIVT

Platforms

Google Doesn’t Expect Online Bot Traffic To Double By Mid-July (Despite What Its Help Center Says)

BY Anthony Vargas// June 27th, 2025

A recent Google DV360 Help Center update had some advertisers panicking that invalid impressions served through Google’s ad platform would soon double. But now Google says that’s not really the case.
Tagged in:
- bot traffic
- DV360
- featured
- GIVT
- google
- Google Ads
- Google Campaign Manager 360
- ivt
- MRC
- Viewability
Platforms

Adalytics: The Ad Industry’s Bot Problem Is Worse Than We Thought

BY Anthony Vargas// March 28th, 2025

An Adalytics report released Friday details numerous instances of brands serving ads to known bots that appear on the IAB Tech Lab’s International Spiders and Bots list and TAG’s Data Center IP List.
Tagged in:
- ad verification
- Adalytics
- Amazon DSP
- Biochronometrics
- Connatix
- Disney
- doubleverify
- FBI
- featured
- GIVT
- Goodway Group
- google cloud
- Google DV360
- Gumgum
- Hershey
- HTTP Archive
- Human
- IAB Tech Lab International Spiders and Bots list
- IAS
- index exchange
- IP address
- ivt
- jay friedman
- JPMorgan Chase
- Kargo
- Mark Warner
- microsoft
- Microsoft Advertising
- MRC
- OpenPath
- openRTB
- pre-bid bot filtration
- Procter & Gamble
- Sander Kouwenhoven
- sharethrough
- SIVT
- sovrn
- TAG
- the trade desk
- unilever
- URLScan.io
- user agent
- Visa
- Yieldmo