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Deal Desk

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Rumors Aside, The Trade Desk Isn’t Deprecating Solimar Any Time Soon

BY Anthony Vargas// July 24th, 2025

The Trade Desk currently has no concrete plans to deprecate its legacy Solimar user interface in order to push adoption of its new UI, Kokai.
Tagged in:
- ad agencies
- deal curation
- Deal Desk
- deal IDs
- DSP
- featured
- jeff green
- Kokai
- Solimar
- the trade desk
Online Advertising

The Trade Desk Launches Deal Desk, Its Bid To Make Deal IDs Not Terrible

BY James Hercher// June 5th, 2025

For The Trade Desk, about 90% of campaigns using structured deal IDs via private marketplaces don’t scale at all. Fixing this frustrating deal ID failure rate was the impetus for a new product called Deal Desk.
Tagged in:
- Deal Desk
- deal IDs
- featured
- the trade desk
- TTD