live sports

NBCU’s streaming losses were down to $100 million in Q2 from $348 million year-over-year, representing significant progress as the platform nears break-even.

Disney had a good quarter, with revenue on the rise and streaming on the brain. Its DTC division, which houses its streaming business, is also growing and remains profitable.

Agencies around the globe weigh in on principal-based buying; live sports are king, but new sports like F1 are having trouble gaining traction; and Adobe gets roasted by Bluesky’s artist community.

Shelby Nichols was doing CTV before it was cool. And while CTV buying is a more complicated process than ever, it’s becoming easier for consumers to access more types of content – like live sports, for example.

In today’s fragmented media landscape, the Olympics is a reminder of the power of live, must-see TV, writers Ampersand’s Dave Solomon.

GroupM and Magna release their global year-end industry growth forecasts, sharing their 2024 outlook for CTV, retail media and the advertising industry overall.

The livestreaming platform Caffeine, which launched as a Twitch competitor, pivoted to zero in on live sports and competitions by partnering up with sports leagues.

Ampersand – a local TV sales consortium co-owned by cable companies Comcast, Charter and Cox – rolled out new audience segments for brands to target sports fans based on the type of sports they enjoy watching.

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Kevin Krim, president and CEO at EDO. Over the past several months, we have seen COVID-19 take a terrible human and economic toll and completely change our daily lives. For the TV advertising industry, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Falling Out Of Favor Cord cutting was already rising before the pandemic, and a lack of new programming and live sports this fall will only accelerate that trend. This week, Netflix said it doesn’t believe production will resume in the United States before 2021, […]