Platforms Archives | AdExchanger

Magnite Targets CTV, SMBs And Google’s SSP Market Share

Anthony Vargas — Thu, 07 Aug 2025 04:45:45 +0000

Advertisers want more curated inventory and programmatic deals, especially for CTV campaigns. And Magnite is reaping the benefits, but not to the extent that investors were hoping to see. The SSP beat its own Q2 revenue guidance thanks to growing demand for programmatic CTV activation and partnerships with big-name streamers, CEO Michael Barrett told investors […]

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Ad Automation Powers Reddit’s Most Profitable Quarter Yet

Anthony Vargas — Fri, 01 Aug 2025 01:39:31 +0000

Reddit is giving advertisers what they want: more easy buttons. Thanks, in part, to its investments in campaign automation, new ad products and white glove service for top advertiser clients, Reddit netted $465 million in ad revenue in Q2, an 84% year-over-year increase. Advertising accounted for the vast majority of Reddit’s $500 million in revenue […]

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Comcast’s Q2 Earnings Show Streaming Momentum, But Legacy Pressures Persist

Allison Schiff — Thu, 31 Jul 2025 16:00:26 +0000

Investors rewarded Meta on Wednesday for reporting stronger-than-expected Q2 earnings, driven by robust ad revenue growth and promising user engagement metrics. The company’s stock rose more than 11% in after-hours trading. The following morning, investors rewarded Comcast for losing fewer broadband and video subscribers than expected in Q2, with a roughly 5% bump in share […]

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Meta Crushed Q2 Ad Revenue (Oh, And It’s Investing In AI That’s Way Smarter Than You)

Allison Schiff — Thu, 31 Jul 2025 00:09:14 +0000

Twenty years ago, Facebook came out with a new feature that let you poke your friends. (Remember pokes?) Now, Meta is investing hundreds of billions of dollars in AI to purportedly develop “personal superintelligence,” in CEO Mark Zuckerberg’s words, that teaches itself and outpaces human cognition. Quite the evolution. “AI that surpasses human intelligence in […]

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FC Barcelona Gets An AI-Powered Assist To Help With Everything From Marketing To Player Fitness

James Hercher — Fri, 25 Jul 2025 10:04:03 +0000

FC Barcelona is giving the beautiful game an AI-powered upgrade. Last year, the iconic football club started working with Qloo, a personalized recommendation and data enrichment startup, to better understand its global fan base and optimize player performance both online and on the pitch. Popular apps or consumer tech like Spotify, Netflix and Expedia are […]

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Rumors Aside, The Trade Desk Isn’t Deprecating Solimar Any Time Soon

Anthony Vargas — Thu, 24 Jul 2025 17:27:30 +0000

The Trade Desk has been public about wanting all users to migrate to the new Kokai user interface for its DSP by the end of this year. It’s what CEO Jeff Green told investors in February. But yeah, that’s not gonna happen. Kokai adoption has been slower than the company expected, which means that its […]

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Meta’s Business Messaging Product Lead Says Bringing Ads To WhatsApp Is ‘An Evolution,’ Not A Broken Promise

Allison Schiff — Tue, 01 Jul 2025 18:12:55 +0000

When WhatsApp began serving ads in mid-June, there were two main reactions. One, didn’t the founders always insist there would never be ads on WhatsApp? And two, what the heck took Meta so long? It was only inevitable that Meta would roll out ads in an app that now has more than 3 billion monthly […]

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Google Doesn’t Expect Online Bot Traffic To Double By Mid-July (Despite What Its Help Center Says)

Anthony Vargas — Fri, 27 Jun 2025 13:15:19 +0000

Oh, the confusion a poorly worded Google Help Center update can bring. A recent update to the Google DV360 Help Center had some advertisers panicking that invalid impressions served through Google’s ad platform would effectively double starting in mid-July. The update amplified concerns that increased bot activity online due to generative AI adoption is producing […]

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Meta Hones Its AI-Based Campaign Steering For Brands That Share More Data

Joanna Gerber — Wed, 04 Jun 2025 17:00:51 +0000

Most Meta product news isn’t a flashy announcement or the debut of a hardware line. For many products, it comes down to yearslong evolutions and incremental change. That’s the way of it with a set of new features introduced on Wednesday that give advertisers more granular metrics for how they value traffic and ad campaign […]

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James & James Is Using MMM To Keep Its AI-Based Ad Buying ‘Honest’

James Hercher — Tue, 27 May 2025 14:04:26 +0000

When ad tech veteran Tristan Cameron, formerly of LiveRamp and Inuvo, joined furniture brand James & James as CMO in January, she came with a mandate to question everything and bring greater rigor to the marketing budget. Although it appeared that the brand was hitting its aggressive revenue targets while primarily spending on search and […]

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