The Big Story Archives | AdExchanger https://www.adexchanger.com/category/the-big-story/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 14:43:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png The Big Story Archives | AdExchanger https://www.adexchanger.com/category/the-big-story/ 32 32 82931460 Ad Tech Goes To Court, OpenX v. Google Edition https://www.adexchanger.com/the-big-story/ad-tech-goes-to-court-openx-v-google-edition/ https://www.adexchanger.com/the-big-story/ad-tech-goes-to-court-openx-v-google-edition/#respond Thu, 07 Aug 2025 14:35:35 +0000 https://www.adexchanger.com/?p=440312 OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit.

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]]> https://www.adexchanger.com/the-big-story/ad-tech-goes-to-court-openx-v-google-edition/feed/ 0 440312 Not So Long, Solimar https://www.adexchanger.com/the-big-story/not-so-long-solimar/ https://www.adexchanger.com/the-big-story/not-so-long-solimar/#respond Fri, 01 Aug 2025 05:00:45 +0000 https://www.adexchanger.com/?p=439878 Change can be bumpy. From The Trade Desk’s Solimar-to-Kokai transition to Nielsen’s transition to its Big Data + Panel offering, we go inside customers’ challenges with these two transforming platforms.

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]]> https://www.adexchanger.com/the-big-story/not-so-long-solimar/feed/ 0 439878 Transparent Non-Transparency https://www.adexchanger.com/the-big-story/transparent-non-transparency/ Thu, 24 Jul 2025 15:10:13 +0000 https://www.adexchanger.com/?p=439375 Ad agency hold cos have broadcasted their earnings. As AI and acquisitions transform their businesses, there are clear winners and losers. With media as a strong spot, we discuss the paradox of “transparent nontransparency.”

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]]> 439375 Ads To Burn After Reading https://www.adexchanger.com/the-big-story/ads-to-burn-after-reading/ Fri, 18 Jul 2025 04:30:30 +0000 https://www.adexchanger.com/?p=438990 Pixels attached to articles explaining a recent health diagnosis – without consent  – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.

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]]> 438990 Buying Ads In The Rabbit Hole https://www.adexchanger.com/the-big-story/buying-ads-in-the-rabbit-hole/ Thu, 10 Jul 2025 18:55:45 +0000 https://www.adexchanger.com/?p=438600 YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in the dark. Plus: Could Cloudflare’s AI bot blockers provide a salve for digital media’s traffic declines?

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]]> 438600 Why The FTC Tied The Omnicom-IPG Merger To Brand Safety https://www.adexchanger.com/the-big-story/why-the-ftc-tied-the-omnicom-ipg-merger-to-brand-safety/ Thu, 26 Jun 2025 18:00:41 +0000 https://www.adexchanger.com/?p=437746 The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists of any media that’s political or ideological. With Ad Fontes CEO Vanessa Otero, we unpack the consent order’s ramifications.

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]]> 437746 The Human Cannes https://www.adexchanger.com/the-big-story/the-human-cannes/ Mon, 23 Jun 2025 11:49:52 +0000 https://www.adexchanger.com/?p=437426 From Cannes Lions, our editorial team discusses the mix of perspectives on the ad industry’s application of AI: the opportunity, the hesitation and the predictions of how it will disrupt marketing.

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]]> 437426 The Ad Agency Washing Machine https://www.adexchanger.com/the-big-story/the-ad-agency-washing-machine/ Fri, 13 Jun 2025 14:56:24 +0000 https://www.adexchanger.com/?p=437030 In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the impact of AI on agency hold cos and media, including WPP Media’s prediction that 2025 will be the first year in which the majority of ad spend flows through user-generated content.

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]]> 437030 What Does It Mean To Be All In On AI? https://www.adexchanger.com/the-big-story/what-does-it-mean-to-be-all-in-on-ai/ Fri, 06 Jun 2025 04:50:36 +0000 https://www.adexchanger.com/?p=436494 Meta updated its ad platform Wednesday with AI-based buying improvements. Is the company on track to be fully automated with AI by the end of next year?

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]]> 436494 It’s A Wrap On The Prebid Race https://www.adexchanger.com/the-big-story/its-a-wrap-on-the-prebid-race/ Thu, 29 May 2025 16:16:41 +0000 https://www.adexchanger.com/?p=436160 Amazon is integrating into Prebid. What does this mean for publishers? Plus, are Amazon and Google diverging in their product focus?

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