From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impact on discoverability and traffic is palpable. But that doesn’t mean publishers can’t adapt and find new ways to make money, says Mediavine CRO Amanda Martin.
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
Add digital health and wellness publisher Healthline to the growing list of companies hit with fines under California’s privacy law.
Forget the well-worn narrative that digital media publishers are always on their back foot, says Liz Gough, the co-founder and newly minted CRO of Puck. In a world of social media soundbites, Puck is proving that there’s a place for long-form, in-depth, dishy journalism.
Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated traffic for some digital publishers – and rewarded others.
