AdExchanger Talks Archives | AdExchanger https://www.adexchanger.com/category/adexchanger-talks/ News and Views on Data-Driven Digital Advertising and Marketing Wed, 06 Aug 2025 04:45:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png AdExchanger Talks Archives | AdExchanger https://www.adexchanger.com/category/adexchanger-talks/ 32 32 82931460 AI In Ads – And Ads In AI https://www.adexchanger.com/adexchanger-talks/ai-in-ads-and-ads-in-ai/ https://www.adexchanger.com/adexchanger-talks/ai-in-ads-and-ads-in-ai/#respond Wed, 06 Aug 2025 04:45:18 +0000 https://www.adexchanger.com/?p=440210 Microsoft may be shutting down its Xandr DSP early next year, but that doesn’t mean Microsoft is getting out of the ad tech game. Quite the opposite, says Paul Longo, the general manager for AI in ads at Microsoft Advertising, on this week’s episode of AdExchanger Talks. In mid-May, when Microsoft first made its announcement […]

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]]> https://www.adexchanger.com/adexchanger-talks/ai-in-ads-and-ads-in-ai/feed/ 0 440210 Making Sense of DSP-SSP Convergence https://www.adexchanger.com/adexchanger-talks/making-sense-of-dsp-ssp-convergence/ https://www.adexchanger.com/adexchanger-talks/making-sense-of-dsp-ssp-convergence/#respond Wed, 30 Jul 2025 13:40:49 +0000 https://www.adexchanger.com/?p=439773 DSPs are building tools to bypass SSPs, and SSPs are trying to cut out the buy side. But the real question in the noise is whether the technology improves effectiveness, says Kara Puccinelli, chief customer officer at Nexxen, which just so happens to describe itself as an end-to-end platform.

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]]> https://www.adexchanger.com/adexchanger-talks/making-sense-of-dsp-ssp-convergence/feed/ 0 439773 When AI Meets Media Quality https://www.adexchanger.com/adexchanger-talks/when-ai-meets-media-quality/ Wed, 23 Jul 2025 15:26:52 +0000 https://www.adexchanger.com/?p=439340 From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impact on discoverability and traffic is palpable. But that doesn't mean publishers can’t adapt and find new ways to make money, says Mediavine CRO Amanda Martin.

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]]> 439340 There’s No Such Thing As An Attribution Easy Button https://www.adexchanger.com/adexchanger-talks/no-such-thing-as-an-attribution-easy-button/ Tue, 15 Jul 2025 09:30:46 +0000 https://www.adexchanger.com/?p=438777 There are a lot of misconceptions about ad measurement. Some marketers believe media mix modeling is superior to multi-touch attribution or that it’s possible to pinpoint the exact impact of each marketing touch point on sales. (Neither is true.) But the biggest thing most marketers are wrongheaded about is in thinking there’s a single solution […]

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]]> 438777 Rockerbox’s Attribution Journey https://www.adexchanger.com/adexchanger-talks/rockerboxs-attribution-journey/ Tue, 08 Jul 2025 13:54:58 +0000 https://www.adexchanger.com/?p=438373 Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed), landed at an ad tech company and later founded his own ad tech startup before getting acquired by yet another ad tech company.

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]]> 438373 Introducing The Wedding Tech Stack https://www.adexchanger.com/adexchanger-talks/introducing-the-wedding-tech-stack/ Tue, 01 Jul 2025 10:00:53 +0000 https://www.adexchanger.com/?p=438000 Today, David’s Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel and accessories, according to Elina Vilk, president and chief business officer. The company recently unveiled a new digital transformation strategy centered on agentic AI and personalized experiences.

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]]> 438000 Spilling The Rosé In Cannes, With TikTok’s Monetization Chief https://www.adexchanger.com/adexchanger-talks/spilling-the-rose-in-cannes-with-tiktoks-monetization-chief/ Tue, 24 Jun 2025 10:00:36 +0000 https://www.adexchanger.com/?p=437569 Despite ongoing uncertainty over TikTok’s fate in the US – the potential ban just got extended for the third time – advertisers aren’t concerned, according to TikTok’s David Kaufman. On this episode, recorded live from Cannes, Kaufman, who oversees product development, marketing and operations for TikTok’s ad platform, says it’s pretty much been business as usual for buyers.

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]]> 437569 The Indy Innovates With AI https://www.adexchanger.com/adexchanger-talks/the-indy-innovates-with-ai/ Tue, 17 Jun 2025 05:00:27 +0000 https://www.adexchanger.com/?p=437187 The best thing publishers can do with generative AI is experiment with it. If journalists don’t decide the best use of AI in journalism, then AI firms will decide for them, says Christian Broughton, CEO of The Independent, on this week’s episode of AdExchanger Talks. “Do you want AI firms to just be dictating how […]

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]]> 437187 The Next Level Of Niche, With Puck’s New CRO https://www.adexchanger.com/adexchanger-talks/the-next-level-of-niche-with-pucks-new-cro/ Wed, 11 Jun 2025 05:00:36 +0000 https://www.adexchanger.com/?p=436795 Forget the well-worn narrative that digital media publishers are always on their back foot, says Liz Gough, the co-founder and newly minted CRO of Puck. In a world of social media soundbites, Puck is proving that there’s a place for long-form, in-depth, dishy journalism.

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]]> 436795 Maybe Nielsen Is The Alternative Currency https://www.adexchanger.com/adexchanger-talks/maybe-nielsen-is-the-alternative-currency/ Tue, 03 Jun 2025 13:28:28 +0000 https://www.adexchanger.com/?p=436379 The alternative currency bucket could use a rebrand. That referential and somewhat deferential phraseology – a reference to Nielsen – drives Peter Liguori, VideoAmp’s executive chairman, a little nuts. It stems, he argues, from the “absurd notion” that the TV industry “has almost 100% of its eggs in one basket.”

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