Content Studio Archives | AdExchanger https://www.adexchanger.com/category/content-studio/ News and Views on Data-Driven Digital Advertising and Marketing Fri, 01 Aug 2025 13:32:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Content Studio Archives | AdExchanger https://www.adexchanger.com/category/content-studio/ 32 32 82931460 The End Of The CPM Era: Why ‘Unlimited’ Is The Future For Ad Tech Partners https://www.adexchanger.com/content-studio/the-end-of-the-cpm-era-why-unlimited-is-the-future-for-ad-tech-partners/ https://www.adexchanger.com/content-studio/the-end-of-the-cpm-era-why-unlimited-is-the-future-for-ad-tech-partners/#respond Tue, 05 Aug 2025 12:00:11 +0000 https://www.adexchanger.com/?p=439852 As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms and attribution or measurement companies – play an increasingly critical role in powering the infrastructure that enables targeted, data-driven and performance-optimized campaigns at scale. But one outdated pricing model is becoming an obstacle to innovation, efficiency and effectiveness: CPM-based […]

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]]> https://www.adexchanger.com/content-studio/the-end-of-the-cpm-era-why-unlimited-is-the-future-for-ad-tech-partners/feed/ 0 439852 Unlocking Clarity: The End Of Guesswork For Publishers https://www.adexchanger.com/content-studio/unlocking-clarity-the-end-of-guesswork-for-publishers/ https://www.adexchanger.com/content-studio/unlocking-clarity-the-end-of-guesswork-for-publishers/#respond Wed, 30 Jul 2025 12:00:33 +0000 https://www.adexchanger.com/?p=439726 With over $200 billion in programmatic spending on the table next year, maximizing yield is the name of the game for publishers in 2026. Capturing that opportunity demands maximum optionality across demand paths and signals. And with AI reshaping the landscape (referrals from ChatGPT to news publishers saw a 25x increase from the first half […]

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]]> https://www.adexchanger.com/content-studio/unlocking-clarity-the-end-of-guesswork-for-publishers/feed/ 0 439726 Unlocking Holiday Success: 5 Tips To Make Your CTV Investment Go Further https://www.adexchanger.com/content-studio/unlocking-holiday-success-5-tips-to-make-your-ctv-investment-go-further/ Tue, 22 Jul 2025 12:00:41 +0000 https://www.adexchanger.com/?p=439170 For advertisers, the holiday season poses an optimal opportunity to reach a new and broader audience, boost sales and foster brand loyalty with customers. And this season, CTV should be a core area of focus. According to Samsung’s ACR data, in Q4 2024, CTV viewership jumped +8% YOY, making it one of the most effective […]

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]]> 439170 Video Metadata Is Driving Advertising Success In CTV https://www.adexchanger.com/content-studio/video-metadata-is-driving-advertising-success-in-ctv/ Tue, 15 Jul 2025 12:00:33 +0000 https://www.adexchanger.com/?p=438758 TV audiences are rallying around CTV, and advertisers are following suit[1]. But with this shift comes a persistent challenge: How can advertisers ensure brand safety, campaign efficiency and audience relevance in a fragmented, opaque streaming ecosystem? The answer may lie in metadata. Rich, contextual signals – like content genre, theme, tone, setting and even character […]

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]]> 438758 Mobile App Marketers Shouldn’t Ignore The Biggest Screen In The Home https://www.adexchanger.com/content-studio/mobile-app-marketers-shouldnt-ignore-the-biggest-screen-in-the-home/ Mon, 14 Jul 2025 12:00:31 +0000 https://www.adexchanger.com/?p=438653 Marketers today are operating in an outcome-obsessed world. For mobile app marketers, especially, the smallest screen in the home – the mobile phone – has become the default choice for driving lower-funnel outcomes. The problem? Social reach is limited, and marketers are running out of places to get in front of their audiences. But what […]

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]]> 438653 Curation Clarified: Why The Industry Should Stop Settling For Superficial Solutions https://www.adexchanger.com/content-studio/curation-clarified-why-the-industry-should-stop-settling-for-superficial-solutions/ Fri, 11 Jul 2025 12:00:17 +0000 https://www.adexchanger.com/?p=438582 Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes. Everyone talks about added value, yet few define what that value is or how to measure it. Without clear standards or accountability, the concept becomes vague. But why does it continue? Because talking about perceived […]

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]]> 438582 From Prime Day To Peak Season: Why Creative Is Your Holiday Retail Media Advantage https://www.adexchanger.com/content-studio/from-prime-day-to-peak-season-why-creative-is-your-holiday-retail-media-advantage/ Thu, 10 Jul 2025 12:00:03 +0000 https://www.adexchanger.com/?p=438100 With Amazon Prime Day in full force, marketers are navigating one of the biggest retail events of the summer. But this Prime Day isn’t just a moment to drive sales; it’s a critical opportunity to test and learn. The creative and strategic insights brands gather now can set the tone for success during the all-important […]

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]]> 438100 How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai https://www.adexchanger.com/content-studio/how-advertisers-are-unlocking-full-funnel-growth-with-amazon-ads-agentic-ai-michelle-urwin-skai/ Tue, 01 Jul 2025 16:21:07 +0000 https://www.adexchanger.com/?p=437957 Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in commerce media . From Amazon’s expanding DSP and full-funnel capabilities to the rise of Agentic AI in campaign optimization, this conversation dives into how retail media is evolving fast, and how advertisers can keep up. […]

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]]> 437957 The Retail Media Shift to Omnichannel with Michelle Urwin, CMO Skai, for Amazon Ads | Cannes 2025 https://www.adexchanger.com/content-studio/the-retail-media-shift-to-omnichannel-with-michelle-urwin-cmo-skai-for-amazon-ads-cannes-2025/ Mon, 30 Jun 2025 10:18:00 +0000 https://www.adexchanger.com/?p=437882 In this fast-paced and insightful conversation from Cannes, Michelle Urwin, Chief Marketing Officer at Skai, breaks down the top three trends shaping Amazon Ads and how advertisers are successfully targeting their rich data across platforms and devices driving more revenue and maximizing campaign performance.

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]]> 437882 Why Publishers Need Smarter AI Support To Maximize Monetization https://www.adexchanger.com/content-studio/why-publishers-need-smarter-ai-support-to-maximize-monetization/ Fri, 27 Jun 2025 12:00:12 +0000 https://www.adexchanger.com/?p=437769 In an omnichannel environment, managing and selling ads is becoming too complex for humans to handle alone. That’s why many are turning to AI tools to maximize ad inventory monetization. AI can analyze data and make decisions at a speed and scale beyond human capability. This rapid innovation is both exciting and challenging. Recently, the […]

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