data transparency standard

Yahoo’s endorsement could drive further adoption of the IAB Tech Lab’s data transparency labels throughout the programmatic ecosystem after years of inaction.

The IAB Tech Lab is officially rebranding its Seller Defined Audiences spec as “Curated Audiences” to spur adoption in response to this year’s sell-side curation trend.

Solutions that fundamentally address the issues curation attempts to solve already exist. The problem is that none of these solutions have been adopted by the buy side.

The erosion of third-party cookies and the fragmentation of identity have compelled publishers to rebuild their first-party data strategies. And the IAB Tech Lab’s Self-Defined Audiences (SDA) might be one of the most significant standards building toward a set of post-cookie digital advertising solutions that aggregate and normalize audience data points across publishers’ domains, writes Vlad Stesin, Co-Founder and Chief Strategy Officer of Optable.

While Topics API is a significant improvement from Google’s initial proposal, FLoC, there’s a more efficient and privacy-compliant window into interest-based advertising, says Stephanie Layser, News Corp’s VP of data, identity and ad tech. The answer? Seller-Defined Audiences (SDA).

The IAB Tech Lab on Thursday released a new standardization system for third-party audience data and an auditing and credentialing program for data sellers. The effort to bring transparency to third-party data segments has “had a few lives” within the IAB, said Dennis Buchheim, the Tech Lab’s general manager. The longtime problem is that when […]

The IAB Tech Lab on Wednesday released a disclosure framework to help buyers evaluate the attributes of audience segment data. The Data Transparency Framework is open for public comment until July. The IAB Data Transparency Standards Working Group will incorporate the feedback into a final version released this summer. If the framework is adopted, digital […]