As the quality of answer engines improves, people will click through to publisher websites less often. The solution isn’t to wage war against AI. It’s time to build a sustainable future for all stakeholders.
Rival browsers raise an objection to Google being forced to sell Chrome; ad agencies pivot to software and services; and people are turning to chatbots instead of search, with error-filled results.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Opera, The Other Operator The Norwegian software company Opera, maker of eponymous web browsers and mobile apps, IPO’d on the Nasdaq stock exchange last Friday, raising about $115 million. Opera has a 2% sliver of the global browser market but hopes to grow along […]
Allison Schiff contributed. The fat lady hasn’t sung, but it appears likely that a group of Chinese companies will acquire Opera and its lucrative mobile advertising business. Oslo-based Opera told investors Wednesday that it had received a buyout offer of $1.2 billion led by investment fund Golden Brick Silk Road, along with security software player […]
Opera Software spun off its mobile advertising, content distribution, and monetization businesses into Opera Mediaworks, the company announced on Monday. The global mobile marketplace will work with more than 80,000 mobile sites and mobile applications, and brings together several recent acquisitions, including mobile advertising firms 4th Screen Advertising and Mobile Theory, which were acquired a […]
